Hi, I’m Jihyun Hong. I bring structure to complex data and workflows.
4 years shipping products end to end, from generative AI ads to global food trade. Now studying HCI at the University of Birmingham.
Selected works
Map-Based Food Trade Company Directory
One company model and a map that bring traders back to discovering suppliers.
Purchase Order Management
One standard for purchase orders, designed from the data model.
Inbox Notification
Notification logic that keeps everyone in the loop across linked workflows.
About
I like untangling complex systems until they feel simple for anyone who uses them. These days, my curiosity is in how people work alongside AI and stay in control of it.
Experience
TridgeProduct designer · 2024–2025
B2B trade intelligence and workflow tools
Led the company directory redesign, and designed purchase order management, AI data migration and the inbox for Eye Book, the trade management system.
Pion CorporationUI/UX designer · 2020–2022
Generative AI advertising SaaS
Led product design of VCAT.AI, a generative AI tool that lets sellers without video teams make their own ads, from first concept to launch.
WAGTIGraphic designer · 2019–2020
Tokyo 2020 Olympic licensing
Designed the Olympic Heritage 2020 Tokyo project as an official Olympic licensee.